Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume 4,[1998-2001]

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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume 4, [1998-2001]

Bruner, Gordon C., 1954- ; Hensel, Paul J., univ. prof. ; James, Karen E., univ. prof.

Type of material - handbook

Edition - [4th reprint]

Publication and manufacture - Chicago [Ill.] : American Marketing Association ; Australia [etc.] : Thomson : South-Western ; Mason (OH) : Thomson Higher Education, cop. 2005, repr. 2008

Language - english

ISBN - 1-58799-205-1; 978-1-58799-205-6

COBISS.SI-ID - 10073372

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Author
Bruner, Gordon C., 1954- | Hensel, Paul J., univ. prof. | James, Karen E., univ. prof.

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
Faculty of Economics and Business, Maribor	Maribor	EPF	outside loan 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bruner, Gordon C., 1954-
Hensel, Paul J., univ. prof.
James, Karen E., univ. prof.

Source: Personal bibliographies and: SICRIS

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