Marketing strategy : planning and implementation

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Marketing strategy : planning and implementation

Walker, Orville C. ; Mullins, John Walker ; Larreche, Jean-Claude

Type of material - textbook ; adult, serious

Edition - 2nd ed.

Publication and manufacture - Chicago [etc.] : Irwin/McGraw-Hill, cop. 1996

Language - english

ISBN - 0-256-13692-0

COBISS.SI-ID - 1024508785

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Author
Walker, Orville C. | Mullins, John Walker | Larreche, Jean-Claude

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Library/institution	City	Acronym	For loan	Other holdings
University Library of the New University, Ljubljana	Ljubljana	UKNU	outside loan 2 cop.

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Walker, Orville C.
Mullins, John Walker
Larreche, Jean-Claude

Source: Personal bibliographies and: SICRIS

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