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Učinkovitost gospodarske diplomacije glede na uporabo digitalnih komunikacijskih kanalov [Elektronski vir] = The effectiveness of economic diplomacy in the light of the use of digital communication channels
Shala, Ganimet
V predmetnem prispevku avtorica raziskuje učinkovitost gospodarske diplomacije glede na uporabo digitalnih komunikacijskih kanalov. Avtorica izvirno prouči novo področje (digitalni komunikacijski ...kanali) v sklopu gospodarske diplomacije. Torej, obravnava tematiko, ki je doslej še neraziskana in ozko specifična. Navkljub kritikam se je gospodarska diplomacija izkazala za učinkovito. Osebnega stika digitalni komunikacijski kanali ne morejo nadomestiti, lahko pa vplivajo na hitrejši odziv pri iskanju informacij, ob priložnostih za pridobitev morebitnih investitorjev, novih poslov itd. Na učinkovitost gospodarske diplomacije ne vplivajo v takšnem obsegu, kot bi bilo mogoče predvidevati, vendar imajo pomembno vlogo pri prilagajanju diplomatske dejavnosti spremembam v tehnološkem razvoju.
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