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Analiza povpraševanja po govejem mesu na Koroškem in model trženjskega spleta na primeru KKGZ : magistrsko deloBrajnik, Rok, diplomiran inženir agronomije (VS)Meso kot del prehrane je bolj ali manj nepogrešljiv del naših življenj. Glede na to, da se kmetije na Koroškem v veliki meri ukvarjajo s prirejo bikov pitancev, smo nalogo osnovali na ugotavljanju, ... kakšno je povpraševanje po govejem mesu na tem območju. Predvsem nas je zanimalo, kako pogosto ljudje uživajo meso in konkretno govedino ter kateri so dejavniki, ki najpomembneje vplivajo, da se potrošniki odločijo za nakup dotičnega izdelka. V prvem delu naloge je navedenih nekaj statističnih podatkov v povezavi s samooskrbo v Sloveniji ter porabo mesa na posameznika. Sledi nekaj o marketinškem spletu, ki je kasneje osnova za pripravo točno določenega modela na primeru Koroške kmetijsko-gozdarske zadruge. Gre za organizacijo, ki deluje na Koroškem na področju odkupa mesa, mleka in lesa. Pred kratkim so ustanovili skupino proizvajalcev, ki bo oziroma že nudi kakovostno meso znanega porekla, saj je proizvedeno lokalno. Drugi del naloge je namenjen analizi rezultatov, primerjavi z našimi predpostavkami in ugotavljanju, kateri so tisti dejavniki, ki so bistvenega pomena pri nakupni odločitvi. V zadnjem delu pa je predstavljena uporaba naših rezultatov v konkretnem modelu, in sicer smo glede na potrošniške zahteve pripravili trženjski splet, v katerem smo okvirno zastavili posamezne komponente, kakšna naj bo torej cena, kje naj se meso prodaja, kako naj se promovira in kakšne tipe izdelkov bi bilo sploh primerno ponuditi na trgu.Type of material - master's thesis ; adult, seriousPublication and manufacture - Maribor : [R. Brajnik], 2022Language - slovenianCOBISS.SI-ID - 110171395
Author
Brajnik, Rok, diplomiran inženir agronomije (VS)
Other authors
Pavlovič, Martin |
Prišenk, Jernej
Topics
Univerzitetna in visokošolska dela |
povpraševanje |
govedina |
marketinški splet |
anketa |
analiza |
demand |
beef |
marketing mix |
survey |
analysis
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Agriculture and Life Sciences, Maribor | Hoče | FKMB |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Brajnik, Rok, diplomiran inženir agronomije (VS) | |
Pavlovič, Martin | 11171 |
Prišenk, Jernej | 34865 |
Source: Personal bibliographies
and: SICRIS
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