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Oblikovanje in trženje velneških proizvodov [Elektronski vir]Raspor, Andrej, 1965-Učbenik Oblikovanje in trženje velneških proizvodov obravnava pristope in tehnike oblikovanja in tržen ja velneških proizvodov. V knjigi so predstavljeni pojmi, ki so povezani z inovacijam in ... posebnosti trženja in projektnem pristopu pri oblikovanju in uvajanju velneških proizvodov. Trenutni in bodoči vodje velneških centrov morajo namreč poznati metode in tehnike, ki jim bodo omogočili, da bodo ostali konkurenčni na trgu. Učbenik je zasnovana tako, da je lahko kot pripomoček pedagogom in študentom študijskega programa velnes in velneški turizem. Prav tako pa je lahko tudi koristen pripomoček tudi menedžmentu in zaposlenim v velneških centrih.Type of material - textbook ; adult, seriousEdition - 1. elektronska izd.Publication and manufacture - Dolga Poljana : Perfectus, Svetovanje in izobraževanje, 2022Language - slovenianISBN - 978-961-95418-9-0COBISS.SI-ID - 112682243
Link(s):
http://www.andrejraspor.com/perfectus_zalozba
Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
Author
Raspor, Andrej, 1965-
Topics
Velnes |
Marketing |
Učbeniki za visoke šole |
projektno vodenje |
inovacije |
trženje |
elektronske knjige
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DRS, in which the journal is indexed
| Database name | Field | Year |
|---|
| Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
|---|---|
| Raspor, Andrej, 1965- | 35741 |
Source: Personal bibliographies
and: SICRIS
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