ALL libraries (COBIB.SI union bibliographic/catalogue database)
-
Vpliv všečnosti korporacijskega oglaševanja na korporacijski imidž blagovne znamke : diplomsko deloGrmek, Sara, 1998-Imidž se oblikuje na podlagi prvega vtisa o podjetju, prvi vtis pa je zelo stabilen in se spremeni le, če pride do velike spremembe v izkušnji s podjetjem. Všečnost oglasa je velikokrat tudi del ... oblikovanja imidža o podjetju. V diplomskem delu me je zanimalo, kako všečnost oglasa in njegovih specifičnih delov vpliva na imidž o podjetju. Slednje sem preverjala na podlagi kvantitativne raziskave, v katero je bilo vključenih 160 enot. Izkazalo se je, da zastavljena hipoteza drži in da všečnost korporacijskega oglasa vpliva na imidž korporacije. Najbolj se je to izkazalo na primeru oglasa korporacije Hofer, ki v danem regresijskem modelu kaže statistično značilen močen pozitiven vpliv všečnosti korporacijskega oglaševanja na imidž Hoferja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [S. Grmek], 2022Language - slovenianCOBISS.SI-ID - 114925571
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
not for loan 1 cop.
|
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Grmek, Sara, 1998- | ![]() |
Podnar, Klement | 21606 |
Source: Personal bibliographies
and: SICRIS
Select pickup location:
Material pickup by post
Delivery address:
Address is missing from the member's data.
The address retrieval service is currently unavailable, please try again.
By clicking the "OK" button, you will confirm the pickup location selected above and complete the reservation process.
By clicking the "OK" button, you will confirm the above pickup location and delivery address, and complete the reservation process.
By clicking the "OK" button, you will confirm the address selected above and complete the reservation process.
Notification
Automatic login and reservation service currently not available. You can reserve the material on the Biblos portal or try again here later.
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
Pickup location | Material status | Reservation |
---|
Reservation in progress
Please wait a moment.
Reservation was successful.
Reservation failed.
Reservation...
Membership card:
Pickup location: