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Analiza merjenja pričakovanj in zadovoljstva gostov počitniškega resorta Krn Relax : diplomsko delo
Guadagnino, Tim
V diplomskem delu je raziskano, kateri dejavniki so kupcem pomembni pri izbiri nastanitvenega objekta in na kakšen način se je obravnavano podjetje z nastanitvami Krn in Relax razlikovalo od ostalih, ...da so ga stranke zaznale kot bolj kakovostnega, zanesljivega in vrednega zaupanja. Ključnega pomena pri analizi je bila zaznava gostov po koriščenju storitve. Z natančno analizo se ugotavlja, ali so bila pričakovanja dosežena, presežena ali so bile stranke z zaznavo produkta nezadovoljne. Z nabranimi podatki je želeno izboljšati poslovanje ter ugotoviti, katere so šibke in močne točke podjetja.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [T. Guadagnino], 2022
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