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Marketinško komuniciranje turistične agencije Palma v času pandemije zaradi COVID-19 : diplomsko deloKlarić, BlažkaLeta 2020, 2021 in začetek leta 2022 je močno zaznamovala epidemija zaradi COVID-19. Zelo močan vpliv je imela tudi na turistično panogo – delovanje le-te je skoraj popolnoma onemogočila. Poleg tega, ... da je bil to močan udarec za globalno gospodarstvo, so največjo škodo utrpela podjetja, ki se neposredno ukvarjajo izključno s turizmom – ta so bila prisiljena v zmanjševanje stroškov. Primer takšnega podjetja je turistična agencija Palma, ki se je že na začetku epidemije odločila, da komunikacije s potrošniki ne bo prekinila, temveč jo bo le prilagodila trenutni krizni situaciji. Spremenili so tako vsebino sporočil kot tudi kanale, preko katerih so komunicirali. Po koncu epidemioloških razmer se je izkazalo, da je ohranjanje komunikacije s potrošniki tudi v času, ko je delovanje podjetja začasno onemogočeno ali okrnjeno, zelo pomembno, saj povečuje zavedanje potrošnika o turistični agenciji kot znamki in pripomore, da ta ostaja »top-of-the-mind« agencija. O tem pričajo rezultati o povečanem obisku spletne strani in naraščajoč prihodek podjetja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [B. Klarić], 2022Language - slovenianCOBISS.SI-ID - 120761603
Author
Klarić, Blažka
Other authors
Kamin, Tanja
Topics
Turizem |
Covid-19 |
Tržno komuniciranje |
Vedenje potrošnikov |
Pandemije |
Univerzitetna in visokošolska dela |
epidemija |
potovanje |
komuniciranje |
epidemic |
travel |
communication
Library/institution |
City | Acronym | For loan | Other holdings |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
not for loan 1 cop.
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Klarić, Blažka | |
Kamin, Tanja | 22221 |
Source: Personal bibliographies
and: SICRIS
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