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Trajnostna moda na družbenih omrežjih : kako družbeno omrežje TikTok vpliva na reprezentacijo trajnostne mode : diplomsko deloBegič, LaraV zadnjih nekaj desetletjih smo lahko spremljali hiter porast trajnostne mode kot odgovor na okoljevarstvene probleme, povezane s hitro modo, ozaveščanje o trajnostni modi pa se je odvijalo predvsem ... na družbenih omrežjih in je predstavljalo nov trend nakupovanja. Cilj moje naloge je bil predstaviti vpliv, ki ga imajo družbena omrežja na krojenje novih trendov, med katere spada tudi trajnostna moda, predvsem pa, kako družbeno omrežje TikTok vpliva na reprezentacijo trajnostne mode med mlajšo generacijo uporabnikov. S pomočjo semiološke analize in analize diskurza sem raziskovala, kakšno vlogo ima družbeno omrežje TikTok pri reprezentaciji trajnostne mode med mladimi in kaj spodbuja priljubljenost trajnostne mode med digitalnimi potrošniki. Za analizo sem izbrala tri ustvarjalce na omrežju TikTok iz področja trajnostne mode in preučevala njihove najbolj priljubljene posnetke. Glavna ugotovitev moje naloge je, da družbeno omrežje TikTok pozitivno vpliva na reprezentacijo trajnostne mode med generacijo Z, saj jim trajnostna moda predstavlja trend, ki jim omogoča samoizražanje ter vzpostavljanje ekonomskega statusa in osebne identitete.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [L. Begič], 2022Language - slovenianCOBISS.SI-ID - 123834883
Author
Begič, Lara
Other authors
Pušnik, Maruša
Topics
Trajnostni razvoj |
Moda |
Družbena omrežja (internet) |
Univerzitetna in visokošolska dela |
trajnostna moda |
družbena omrežja |
TikTok |
generacija Z |
sustainable fashion |
social media |
TikTok |
generation Z.
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Library/institution |
City | Acronym | For loan | Other holdings |
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FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
not for loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Begič, Lara | ![]() |
Pušnik, Maruša | 22331 |
Source: Personal bibliographies
and: SICRIS
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