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Analiza trga prodaje visokokakovostnega pisarniškega pohištva : diplomsko delo (visokošolski strokovni študij) = Sale analysis of high quality office furniture : graduation thesis (higher professional studies)Peljhan, Marko, 1980-V Sloveniji poznamo precej proizvajalcev visokokakovostnega pisarniškega pohištva. Ker je slovensko tržišče za to proizvodnjo majhno, je pomembno, da ga poznamo. Zaradi majhnega trga je glede na ... posamezna naročila kupcev veliko izdelkov izdelanih unikatno. Zato, če hočemo izdelovati to pohištvo nekoliko bolj serijsko, moramo natančno poznati želje kupcev, kakšno pohištvo jim je všeč, za kakšen dizajn se odločijo ter v kateri cenovni razred naj to pohištvo spada. Zato je naš glavni namen, da slovensko tržišče preučimo, se osredotočimo na kupca ter ugotovimo njegove želje. Na osnovi teh podatkov se bomo lahko odločali, kakšno pohištvo bomo proizvajali ter katere materiale uporabljali. Ker je podjetje Duka oprema d.o.o. v fazi razvoja novih proizvodnih programov, nam bodo ti podatki zelo koristni. Preučiti je treba, kako pristopiti do kupca ter ustreči njegovim željam. Z dobljenimi rezultati se bomo tako lažje orientirali glede razvoja podjetja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Peljhan], 2005Language - slovenianCOBISS.SI-ID - 1267081
Author
Peljhan, Marko, 1980-
Other authors
Tratnik, Mirko, 1938-2018 |
Hrovatin, Jasna
Topics
trženje izdelkov |
analiza trga |
pisarniško pohištvo |
visok cenovni razred
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Library/institution |
City | Acronym | For loan | Other holdings |
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BF, Department of Wood Science and Technology, Lj. | Ljubljana | BFLES |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Peljhan, Marko, 1980- | ![]() |
Tratnik, Mirko, 1938-2018 | 04978 |
Hrovatin, Jasna | 08524 |
Source: Personal bibliographies
and: SICRIS
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