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Strategic brand management : building, measuring and managing brand equityKeller, Kevin Lane, 1956-Type of material - book ; adult, seriousEdition - 4th, global ed.Publication and manufacture - Harlow : Pearson, cop. 2013Language - englishISBN - 0-273-77941-9; 978-0-273-77941-4COBISS.SI-ID - 12723105
Author
Keller, Kevin Lane, 1956-
Topics
Brand name products |
Management |
Blagovne znamke |
Upravljanje |
Priročniki |
blagovne znamke |
izdelki |
proizvodi |
management |
strateški management |
meritve |
vodenje |
znanje |
marketing |
trženje |
tržna analiza |
portfolio |
programi |
globalizacija |
kreativnost |
ustvarjalnost |
oblikovanje |
komuniciranje |
design |
združenja |
korporacije |
novi proizvodi |
integracijski procesi
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Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of commercial and business sciences, Celje | Celje | VKSCE |
outside loan 2 cop.
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International School for Social and Business Studies, Celje | Celje | MFDPS |
outside loan 2 cop.
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GEA College, Faculty of Entrepreneurship | Ljubljana | VSSPPO |
outside loan 1 cop.
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Ljubljana City Library | Ljubljana | MKL |
outside loan 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Keller, Kevin Lane, 1956- | ![]() |
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