Vpliv epidemije SARS-CoV-2 (Covid 19) na nakupovalne navade potrošnikov : magistrsko delo

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Vpliv epidemije SARS-CoV-2 (Covid 19) na nakupovalne navade potrošnikov : magistrsko delo

Kamplet, Miha

Magistrska naloga obravnava vpliv epidemije COVID-19 na nakupovalne navade potrošnikov v Sloveniji. Zaradi ukrepov, ki so bili prisotni za zajezitev epidemije, so se posledično spremenili obratovalni ... časi trgovin. V obdobju najhujših ukrepov zoper epidemijo so nekatere trgovine z nenujnimi izdelki bile primorane zapreti svoja vrata. Zaradi tega so morali potrošniki zadovoljiti potrebe po določenih izdelkih na drugačen način kot prej. Na drugi strani pa so trgovci ob upoštevanju ukrepov morali najti pot, kako ljudem izdelke prodati na drugačen način. Velika večina trgovcev je svojo prodajo preusmerila na splet. S tem se je začela doba spletnega nakupovanja. V magistrski nalogi smo s pomočjo anketnega vprašalnika želeli ugotoviti, ali so se po koncu epidemije nakupovalne navade potrošnikov spremenile ali so ponovno postale enake kot prej. Rezultati anketnega vprašalnika so nam potrdili dejstvo, da so ljudje zaradi epidemije začeli določene izdelke nakupovati preko spleta in ne več v fizični trgovini. S pridobljenimi podatki smo ugotovili, da je epidemija COVID-19 vplivala na nakupovalne navade potrošnikov.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Celje : [M. Kamplet], 2022

Language - slovenian

COBISS.SI-ID - 127819779

Link(s):
Digital Library of the University of Maribor – DLUM

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Other authors
Lisec, Andrej | Šinko, Simona, 1993-

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
Faculty of Logistics, Celje	Celje	FLCE	reading room 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kamplet, Miha
Lisec, Andrej	22456
Šinko, Simona, 1993-	52790

Source: Personal bibliographies and: SICRIS

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