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Ethically minded consumer behavior of apparel [Elektronski vir] : an examination of antecedents and consequencesHrlec Gorše, Maja ; Kos Koklič, Mateja ; Zalokar, AnžeThis research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the ... reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also dis- cusses implications for companies.Source: Economic and business review [Elektronski vir]. - ISSN 2335-4216 (Vol. 24, iss. 4, article no. 1, Dec. 2022, str. 196-207)Type of material - e-articlePublish date - 2022Language - englishCOBISS.SI-ID - 132046339
Author
Hrlec Gorše, Maja |
Kos Koklič, Mateja |
Zalokar, Anže
Topics
trženje |
oblačila |
vedenje potrošnikov |
trajnostni razvoj |
marketing |
consumer behaviour |
sustainable development
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hrlec Gorše, Maja | |
Kos Koklič, Mateja | 24395 |
Zalokar, Anže |
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