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Marketing : temeljni koncepti in njihova uporaba v digitalnem okolju : [znanstvena monografija]Iršič, Matjaž ; Milfelner, Borut ; Pisnik, Aleksandra, 1972-Type of material - scientific monograph ; adult, seriousEdition - 2. izd.Publication and manufacture - Harlow (England) [etc.] : Pearson, cop. 2019Language - slovenianISBN - 978-1-78764-261-4COBISS.SI-ID - 13307420
Author
Iršič, Matjaž |
Milfelner, Borut |
Pisnik, Aleksandra, 1972-
Other authors
Mumel, Damijan |
Kolar, Tomaž, 1968- |
Mansoor, Milojka
Topics
Trženje |
Marketing |
Izdelki z blagovno znamko |
Brand name products |
marketing |
trženje |
teorija |
primeri |
odjemalec |
izdelki |
cene |
tržne poti |
komuniciranje |
oglaševanje |
pospeševanje prodaje |
osebna prodaja |
odnosi z javnostjo |
digitalna tehnologija
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Iršič, Matjaž | 12582 |
Milfelner, Borut | 26030 |
Pisnik, Aleksandra, 1972- | 19610 |
Mumel, Damijan | 15314 |
Kolar, Tomaž, 1968- | 16007 |
Mansoor, Milojka | ![]() |
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