Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Type of material - textbook

Edition - 2nd ed., reprinted

Publication and manufacture - Oxford ; Burlington (MA) : Butterworth-Heinemann, 2003

Language - english

ISBN - 0-7506-5407-4

COBISS.SI-ID - 14055910

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Gummesson, Evert, 1936-

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
EF, Central Economic Library, Ljubljana	Ljubljana	CEKLJ	outside loan 1 cop.
FSS, J. Goričar Central Social Sciences Library, Ljubljana	Ljubljana	ODKLJ	outside loan 1 cop.

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Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Gummesson, Evert, 1936-

Source: Personal bibliographies and: SICRIS

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