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Market segmentation, targeting, and positioning [Videoposnetek] : developing a focus
Discusses how business professionals stretch limited marketing funds by targeting specific consumer groups. Focuses on the importance of defining and understanding the target market segment, ...devising an plan to reach the market effectively, and positioning the product attractively among its competitors.
Type of material - video cassette
Publication and manufacture - [Los Angeles (Calif.)] : Quisic ; New York : Insight Media [distributor], cop. 2000
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