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  • Growth through market diversification and innovation [Elektronski vir] : Incom Leone : video case
    Jaklič, Andreja ...
    The video case features Incom Leone - an innovative ice-cream manufacturing company from Slovenia that has managed to establish a global presence with its innovative products and process innovations. ... Interviews with Andrej Slokar, the founder and owner of the company, Bostjan Jeroncic, its CEO, and Tamara Juricic Bellomo, a marketing and brand developer at Incom Leone, uncover the importance of thorough market analyses for successful market selection, market entry, and international growth. Students will learn about the multilevel determinants of market selection, such as market size, purchasing power, economic growth and innovativeness, political developments, business partner availability and modes of operation, local tastes etc. They will also get familiar with the key steps in the market selection process as well as potential outcomes of market selection. They will moreover learn about the value of market diversification (eg for risk reduction during crises or as a countermeasure to seasonal nature of products). The different meanings of innovativeness as well as the importance of team composition and partner selection for innovation will also be addressed. This item has been made available free of charge.
    Type of material - e-video ; adult, serious
    Publication and manufacture - [S. l.] : MNC Whispering ; Cranfield : The Case Centre, 2021
    Language - english
    COBISS.SI-ID - 150713091

    Link(s):

    https://www.thecasecentre.org/products/view?id=181517

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