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Digitally born globals [Elektronski vir] : NV holders : video case
Jaklič, Andreja ; Koleša, Iris, 1988- ; Vene, Nik
The case features Nik Vene, a product innovator and founder of NV Holders (a digitally born global). It uncovers an aspiring entrepreneur's experience of developing an idea that solved his own ...problem into an internationally marketable product and a global business. The video thereby particularly highlights the potential of digital tools for accelerated internationalisation and illustrates the dilemmas, challenges and opportunities encountered by a digitally born global. The viewers will learn about (1) the key steps and decisions necessary during business internationalization, (2) distinguishing characteristics of (digitally) born globals, and (3) the determinants of digitally born globals' internationalisation strategies and prompt and wide internationalisation. This item has been made available free of charge.
Type of material - e-video
; adult, serious
Publication and manufacture - [S. l.] : MNC Whispering ; Cranfield : The Case Centre, 2021
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