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Towards developing a new framework of SMEs' escalation in emerging markets [Elektronski vir]
Ruzzier, Mitja ...
The slowdown of economic activities in developed markets increased the attractivenessof emerging markets (EM) also for SMEs. Their main problem is (1) how to improve theirsales performance and ...profitability in new market once they entered and (2) how toescalate commitment in that market. The proposed paper will answer the identifiedresearch questions concerning the motives that hamper SMEs in growing in EMs onceentered, the drivers of the SMEs growth in EM and how supporting policies should bedesigned in order to provide firms with the help they need to grow into those markets.Identified relationship will be presented in a conceptual model of SMEs escalation in EMsseeks to link the resource and capabilities vector of SMEs to their propensity to escalate in anemerging market, where IVs play a moderating role on the outcomes.
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