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Crossing the chasm : marketing and selling disruptive products to mainstream customersMoore, Geoffrey A., 1946-Type of material - book ; adult, seriousEdition - 3rd ed.Publication and manufacture - New York (NY) : Harper Business, cop. 2014Language - englishISBN - 978-0-06-229298-8; 0-06-229298-6COBISS.SI-ID - 1537749187
Author
Moore, Geoffrey A., 1946-
Topics
Selling |
High technology |
High technology |
Marketing |
Technological innovations |
Marketing |
Marketing |
Spitzentechnologie |
trženje |
elektronsko trženje |
strategija trženja |
planiranje |
visoka tehnologija |
proizvodi |
internet |
marketing |
electronic marketing |
marketing strategy |
planning |
high technology |
products |
internet
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Information Studies in Novo mesto | Novo mesto | FIS |
outside loan 2 cop.
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GEA College, Faculty of Entrepreneurship | Ljubljana | VSSPPO |
outside loan 2 cop.
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Library FKKT and FRI, Ljubljana | Ljubljana | FKKRI |
outside loan 2 cop.
|
|
School of Business, Ljubljana | Ljubljana | VSPV |
outside loan 1 cop.
|
Shelf entry
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Database name | Field | Year |
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Moore, Geoffrey A., 1946- |
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