Marketing management : [15th edition]

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Marketing management : [15th edition]

Kotler, Philip, 1931- ; Keller, Kevin Lane, 1956-

Type of material - handbook ; adult, serious

Edition - Second impression

Publication and manufacture - [S.l.] : Pearson Education, cop. 2016

Language - english

ISBN - 978-93-325-5718-5

COBISS.SI-ID - 1539002564

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Author
Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
University of Primorska University Library	Koper - Capodistria	UPUK	outside loan 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kotler, Philip, 1931-
Keller, Kevin Lane, 1956-

Source: Personal bibliographies and: SICRIS

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