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Pomen psihologije vidne zaznave v oblikovanju celostne grafične podobe [Elektronski vir] = Importance of the psychology of visual perception in the design of the corporate identity : diplomsko deloBreznikar, MajaNamen diplomskega dela je prikazati pomembnost zakonov gestalta pri izdelavi celostne grafične podobe. Diplomsko delo je sestavljeno iz teoretičnega in praktičnega dela. V prvem delu bom izpostavila ... pojem gestalt teorije, ga natančno definirala ter preučila posamezne zakone gestalta. Sledi definiranje splošnega pojma grafičnega oblikovanja, loga, logotipa in predstavitev procesa oblikovanja vizualnih sporočil. Prav tako bom analizirala tudi druge logotipe v odnosu do zakonov gestalta. V teoretičnem delu bom predstavila nujnost poznavanja zaznavnih načel oblikovanja. Na podlagi teoretičnega dela, torej z gestaltističnimi zakoni, bom v praktičnem delu predstavila rešitev loga, logotipa za podjetje APS, d. o. o., ki se ukvarja z informatizacijo interne logistike. Celostno grafično podobo bom aplicirala tudi na promocijske izdelke omenjenega podjetja. Pojasnila bom tudi sam proces oblikovanja celostne grafične podobe. Cilj je razviti učinkovito takšno celostno grafično podobo, da najbolje prikazuje identiteto podjetja, je dobro prepoznavna in svojstvena. Pravzaprav se vsa komunikacija s podjetjem prične pri celostni grafični podobi, ta pa nam prikazuje identiteto podjetja, s čimer se lahko približamo potencialni stranki ali pa jo morebiti odvrnemo z motečo ali pomanjkljivo celostno grafično podobo.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Breznikar], 2023Language - slovenianCOBISS.SI-ID - 158427907
Author
Breznikar, Maja
Other authors
Selan, Jurij, 1982-
Topics
Zaznavanje |
Grafična umetnost |
Univerzitetna in visokošolska dela |
zaznava |
psihologija zaznavanja |
gestaltistični zakoni |
grafično oblikovanje |
celostna grafična podoba |
perception |
psychology of perception |
Gestalt principles |
graphic design |
corporate identity
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| Year | Impact factor | Edition | Category | Classification | ||||
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| JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP | |
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DRS, in which the journal is indexed
| Database name | Field | Year |
|---|
| Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
|---|---|
| Breznikar, Maja |  |
| Selan, Jurij, 1982- | 28386 |
Source: Personal bibliographies
and: SICRIS
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