Instagram kot orodje za upravljanje osebne znamke : diplomsko delo

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Instagram kot orodje za upravljanje osebne znamke : diplomsko delo

Bitenc, Maša

Cilj diplomskega dela je preučiti primer upravljanja osebne znamke bivšega predsednika države Boruta Pahorja na družbenem omrežju Instagram. Skladno s ciljem diplomsko delo s pomočjo ustrezne ... empirične raziskave odgovarja na raziskovalno vprašanje. Raziskovalno vprašanje je bilo oblikovano na podlagi pregleda ustrezne literature s področja osebnega znamčenja. Obravnavano raziskovalno vprašanje odgovarja, na kakšen način ljudje ustvarijo osebno znamčenje na Instagramu. V diplomskem delu na podlagi temeljitega pregleda literature s področja osebnega znamčenja in uporabe družbenih omrežij (Instagram) preverjam trditev, ki se glasi: »Ljudje osebno znamčenje ustvarjajo s personalizacijo objav v neformalnih okoliščinah«. Študija primera, ki obravnava osebno znamčenje Boruta Pahorja na Instagram profilu v času predvolilne kampanje, je tako potrdila izsledke literature in preučevano trditev diplomskega dela.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [M. Bitenc], 2023

Language - slovenian

COBISS.SI-ID - 159074819

Link(s):
Repository of the University of Ljubljana – RUL

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bitenc, Maša
Verčič, Dejan	14685

Source: Personal bibliographies and: SICRIS

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