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Principles of marketing [Elektronski vir]Kotler, Philip, 1931- ; Armstrong, Gary M., Dr. ; Balasubramanian, SridharType of material - textbook ; adult, seriousEdition - 19th ed., global ed.Publication and manufacture - Harlow (Essex) [etc.] : Pearson Education, cop. 2024Language - englishISBN - 978-1-292-44933-3COBISS.SI-ID - 159234563
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Author
Kotler, Philip, 1931- |
Armstrong, Gary M., Dr. |
Balasubramanian, Sridhar
Topics
Trženje |
Tržno komuniciranje |
Potrošniki |
Vedenje potrošnikov |
trženje |
poslovno komuniciranje |
tržne raziskave |
vzajemno trženje |
okolje |
vedenje potrošnikov |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
družbena odgovornost |
etika |
marketing |
business communication |
market research |
relationship marketing |
environment |
consumer behaviour |
competitive advantage |
products |
brands |
social responsibility |
ethics
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Kotler, Philip, 1931- | ![]() |
Armstrong, Gary M., Dr. | ![]() |
Balasubramanian, Sridhar | ![]() |
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