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Marketing management : a relationship approachHollensen, SvendType of material - textbookPublication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice Hall, 2003Language - englishISBN - 0-273-64378-9COBISS.SI-ID - 16018150
Author
Hollensen, Svend
Topics
Relationship marketing |
Marketing |
Management |
Relationship marketing |
Case studies |
podjetje |
trženje |
management |
marketing povezav |
konkurenčne prednosti |
potrošnik |
behaviorizem |
veriga vrednosti |
SWOT |
portfolio |
analiza |
strategija trženja |
segmentacija |
pozicioniranje proizvoda |
mednarodno trženje |
elektronsko trženje |
odnosi s strankami |
budžetiranje |
controlling |
etika |
ekologija |
tržne raziskave |
enterprises |
marketing |
management |
relationship marketing |
competitive advantage |
consumer |
behaviourism |
value chain |
portfolio |
analysis |
marketing strategy |
segmentation |
positioning |
international marketing |
electronic marketing |
customer relationship |
budgeting |
controlling |
ethics |
ecology |
market research |
market research
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 7 cop.
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Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hollensen, Svend | ![]() |
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