Creating value with data analytics in marketing : mastering data science

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Creating value with data analytics in marketing : mastering data science

Verhoef, Peter C. ...

Type of material - book ; adult, serious

Edition - 2nd ed.

Publication and manufacture - Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2022

Language - english

ISBN - 978-0-367-81979-8

COBISS.SI-ID - 161541123

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Author
Verhoef, Peter C. | Kooge, Edwin | Walk, Natasha | Wieringa, Jaap E.

Topics
marketing | trženje | podatkovna analitika | podatkovna znanost | potrošniki

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
School of Business, Ljubljana	Ljubljana	VSPV	outside loan 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Verhoef, Peter C.
Kooge, Edwin
Walk, Natasha
Wieringa, Jaap E.

Source: Personal bibliographies and: SICRIS

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