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Brand awareness of the Hisense brand on the Bulgarian market : marketing strategy for television sets : master's thesisIvanova Radoslavova, TsvetelinaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Ivanova Radoslavova], 2023Language - englishCOBISS.SI-ID - 171491075
Author
Ivanova Radoslavova, Tsvetelina
Other authors
Zalaznik, Maja, ekonomistka |
Redek, Tjaša |
Vangeli, Anastas
Topics
trženje |
proizvodi |
blagovne znamke |
image |
vedenje potrošnikov |
strategija trženja |
primeri |
analiza |
marketing |
products |
brands |
image |
consumer behaviour |
marketing strategy |
cases |
analysis
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ivanova Radoslavova, Tsvetelina | ![]() |
Zalaznik, Maja, ekonomistka | 15496 |
Redek, Tjaša | 23031 |
Vangeli, Anastas | 56121 |
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