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Basic marketing researchChurchill, Gilbert A., Jr. ; Brown, Tom J.Type of material - textbookEdition - 6th ed., international student ed.Publication and manufacture - Australia [etc.] : Thomson ; [Mason (OH)] : South-Western, cop. 2007Language - englishISBN - 0-324-36102-5COBISS.SI-ID - 1720279
Author
Churchill, Gilbert A., Jr. |
Brown, Tom J.
Topics
Kolmogorov, Andrej Nikolaevič |
Kolmogorov-Smirnov test |
Preizkus Kolmogorova |
Smirnov, Nikolaj Vasil'evič |
Kolmogorov-Smirnov test |
Preizkus Smirnova |
Marketing research |
Sampling (Statistics) |
Tržne raziskave |
Uporabnost |
Učbeniki za visoke šole |
Tržne raziskave |
Analiza podatkov |
Podatkovne zbirke |
Učbeniki za visoke šole |
Tržne raziskave |
Zbiranje podatkov |
Slučajni procesi |
Učbeniki za visoke šole |
Tržne raziskave |
Marketinški procesi |
Formacije |
Učbeniki za visoke šole |
Analiza podatkov |
Preliminarni podatki |
Neparametrični modeli |
Učbeniki za visoke šole |
Tržne raziskave |
Raziskovalni projekti |
Metodologija raziskav |
Študije primerov |
tržne raziskave |
trženje |
marketing |
Basic |
definicija |
problematika |
design |
baze podatkov |
metode |
podatki |
formatiranje |
vzorčenje |
odločanje |
poslovne odločitve |
oblikovanje |
vzorci |
podatkovne strukture |
matematična statistika |
raziskovalne metode |
tržna analiza |
primeri |
case study |
učbeniki
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Library/institution |
City | Acronym | For loan | Other holdings |
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University of Primorska University Library | Koper - Capodistria | UPUK |
outside loan 1 cop.
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Churchill, Gilbert A., Jr. | ![]() |
Brown, Tom J. | ![]() |
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