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Consumers' need for uniqueness : short-form scale development and cross-cultural validationRuvio, Ayalla ; Shoham, Aviv ; Zalaznik, Maja, ekonomistkaSource: International marketing review. - ISSN 0265-1335 (Vol. 25, no. 1, 2008, str. 33-53)Type of material - article, component part ; adult, seriousPublish date - 2008Language - englishCOBISS.SI-ID - 17696230
Author
Ruvio, Ayalla |
Shoham, Aviv |
Zalaznik, Maja, ekonomistka
Topics
potrošništvo |
potrošnik |
prodaja |
vedenjske znanosti |
potrebe |
proizvodi |
diferenciacija proizvodov |
medkulturno delovanje |
consumerism |
consumer |
sales |
behavioural sciences |
needs |
products |
differentiation |
cross-cultural activities |
cross-cultural activities
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ruvio, Ayalla | ![]() |
Shoham, Aviv | ![]() |
Zalaznik, Maja, ekonomistka | 15496 |
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