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  • Investigating the impact of supply chain management practices on customer satisfaction through flexibility and technology adoption [Elektronski vir] : empirical evidence
    Saad, Nourhan Ahmed ; El Gazzar, Sara ; Mlaker Kač, Sonja
    The aim of this research is to empirically investigate the influence of supply chain management practices (SCMPs) on customer satisfaction through the mediating rolesof flexibility and technology ... adoption. A questionnaire was used to collect data from organizational consumers in the Egyptian context, in which hypotheses were analyzed through covariance-based structural equation modeling for 1009 usable questionnaires. The findings revealed the positive relationship between SCMPs and flexibility, technology adoption, and customer satisfaction. Moreover, it revealed the positive relationship between technology adoption and customer satisfaction, however, the direct impact of flexibility on customer satisfaction is not significant. Empirical evidence also illustrated that technology adoption can significantly mediate the relationship between SCMPs and customer satisfaction.
    Source: Business strategy and development. - ISSN 2572-3170 (2023, str. 1-14)
    Type of material - e-article
    Publish date - 2023
    Language - english
    COBISS.SI-ID - 177614339

    Link(s):

    https://onlinelibrary.wiley.com/doi/10.1002/bsd2.326
    Digital Library of the University of Maribor – DLUM
    DOI

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