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Consumer behavior : buying, having, and being
Solomon, Michael R., 1956- ; Russell, Cristel Antonia
Consumer Behavior: Buying, Having, and Being, Global Editioncovers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates ...the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Type of material - book
; adult, serious
Edition - 14th global ed.
Publication and manufacture - Harlow [etc.] : Pearson, cop. 2024
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