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Consumer behavior [Elektronski vir] : buying, having, and beingSolomon, Michael R., 1956-Type of material - e-book ; adult, seriousEdition - 13th ed., global ed.Publication and manufacture - Harlow [etc.] : Pearson, cop. 2020Language - englishISBN - 978-1-292-31820-2COBISS.SI-ID - 183035907
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Author
Solomon, Michael R., 1956-
Topics
Vedenje potrošnikov |
Potrošniki |
psihologija potrošnika |
vedenjske znanosti |
behaviorizem |
psihologija osebnosti |
individualizem |
trendi |
potrošnja |
odločanje |
trg |
motiviranje |
komuniciranje |
nakup |
medkulturno delovanje |
consumer psychology |
behavioural sciences |
behaviourism |
psychology of personality |
individualism |
consumption |
decision making |
market |
motivation |
communications |
segmentation |
purchasing |
cross-cultural activities |
cross-cultural activities
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Solomon, Michael R., 1956- | ![]() |
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