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Vpliv pandemije na spremembo vrednot in posledice na vedenje potrošnikov [Elektronski vir] : magistrsko deloJerovšek, MonikaČloveške vrednote, ki v svoji osnovi težijo k stabilnosti, so se zaradi velikega globalnega dogodka, ki je pretresel svet, spremenile. Novo nastala normalnost je močno vplivala na odnos in vedenje ... potrošnikov. V magistrskem delu se osredotočim na spremembo vrednot v kontekstu pandemije covida-19 in vpliv takšnih sprememb za vedenje potrošnikov. Cilj raziskovanja je skozi deskriptivno analizo predstaviti vrednote in njihove značilnosti ter vpliv na potrošnjo. Z empiričnim delom, ki obsega kvantitativno analizo, raziščem, ali so posamezniki zaznali spremembo vrednot po pandemiji ter ali je ta vpliva na njihove potrošne navade. Potrošniki so skozi pandemijo utrdili že usidrane vrednote, kot so varnost, družina in samoizpopolnjevanje, pri čemer se prednostno nagibajo k vrednotam ohranjanja ter samotranscendence in manj k vrednotam samoizboljšanja. Ključen pomen pri odzivanju na pandemične zaščitne ukrepe je imela vrednota varnosti. Skladno s tem so potrošniki prevzeli nove navade, kot so nakupovanje prek spleta, kopičenje izdelkov, iskanje znamk, ki podpirajo njihovo zdravje, ipd. Po končani pandemiji večina ključnih sprememb v vedenju ni več zaznanih, potrošniki se v večji meri vrnejo k svojim predhodnim navadam oziroma z njimi združujejo nove, tako da so jim te bolj priročne.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Jerovšek], 2024Language - slovenianCOBISS.SI-ID - 183297283
Author
Jerovšek, Monika
Other authors
Lah, Marko
Topics
Vrednote (filozofija) |
Covid-19 |
Vedenje potrošnikov |
Univerzitetna in visokošolska dela |
vrednote |
pandemija |
vedenje potrošnikov |
values |
pandemic |
consumer behaviour
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jerovšek, Monika | |
Lah, Marko | 08714 |
Source: Personal bibliographies
and: SICRIS
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