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Marketing research [Elektronski vir] : an applied approachNunan, Daniel ; Birks, David F., Dr. ; Malhotra, Naresh K.Type of material - textbookEdition - 6th ed.Publication and manufacture - Harlow : Pearson Education, 2020Language - englishISBN - 978-1-292-30874-6; 978-1-292-30876-0COBISS.SI-ID - 183764483
Link(s):
http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292308746Dostop za FDV za enega uporabnika
Author
Nunan, Daniel |
Birks, David F., Dr. |
Malhotra, Naresh K.
Topics
Tržne raziskave |
Marketing research |
Metodologija |
Marketing research |
Methodology |
Data collection |
Razvrščanje v skupine |
Cluster analysis |
Analiza variance |
Analysis of variances |
Tržne raziskave |
Uporabnost |
Učbeniki za visoke šole |
Učbeniki za višje in visoke šole |
raziskovalne metode |
uporaba |
trženje |
marketing |
tržna analiza |
komuniciranje |
mednarodno trženje |
raziskovalna dejavnost |
definicija |
reševanje problemov |
design |
podatki |
obdelava podatkov |
predelava |
cluster analiza |
kvalitativna analiza |
intervjuji |
vprašalniki |
kvantitativna analiza |
tabele |
opazovanje |
meritve |
primerjave |
tehnika |
vzorčenje |
spremenljivke |
variacijski račun |
korelacije |
regresijske analize |
faktorska analiza |
analiza kovariance |
analiza variance |
hipoteze |
diskriminacija
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Database name | Field | Year |
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Nunan, Daniel | ![]() |
Birks, David F., Dr. | ![]() |
Malhotra, Naresh K. | ![]() |
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