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  • Marketing management [Elektronski vir]
    Kotler, Philip, 1931- ; Keller, Kevin Lane, 1956- ; Chernev, Alexander
    Type of material - e-book ; adult, serious
    Edition - 16th ed., global ed.
    Publication and manufacture - Harlow : Pearson Education, cop. 2022
    Language - english
    ISBN - 978-1-292-40511-7
    COBISS.SI-ID - 183966467