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Creating powerful brands in consumer, service and industrial marketsDe Chernatony, Leslie ; McDonald, MalcolmType of material - handbookEdition - 2nd ed., reprintedPublication and manufacture - Oxford (UK) [etc.] ; Woburn (MA) : Butterworth-Heinemann, 1998Language - englishISBN - 0-7506-2240-7COBISS.SI-ID - 18721885
Author
De Chernatony, Leslie |
McDonald, Malcolm
Other authors
The Chartered Institute of Marketing |
London
Topics
Marketing, industrijski |
Kreativne sposobnosti |
Zaščitne znamke |
Priročniki |
Blagovne znamke |
Zaščitna imena |
Proizvodi |
Priročniki |
Potrošniki |
Potrošniška družba |
Sociologija množic |
Strokovni priročnik |
Potrošniki |
Zadovoljevanje |
Priročniki |
Blagovne znamke |
Proizvodi |
Marketing |
Priročniki |
Blagovne znamke |
Management |
Potrošniki |
Priročniki |
Proizvodni sistemi |
Upravljanje proizvodnje |
Proizvodna politika |
Strokovni priročnik |
Proizvodni sistemi |
Zaščitni znaki |
Potrošniški interesi |
Strokovni priročnik |
blagovne znamke |
imena |
storitve |
ustvarjalnost |
kreativnost |
moč |
proizvodi |
upravljanje proizvodnje |
strateško planiranje |
management |
marketing |
trženje |
reklama |
tržne raziskave |
komuniciranje |
poslovna politika |
poslovna psihologija |
psihologija potrošnika |
uspešnost poslovanja |
sociologija |
trgovina |
mednarodno gospodarstvo
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
FSS, J. Goričar Central Social Sciences Library, Ljubljana | Ljubljana | ODKLJ |
outside loan 1 cop.
|
|
Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
|
Shelf entry
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