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Pomen in vloga receptivne agencije v potovalni industriji : receptivna agencija kot osnovni generator razvoja turizma na destinaciji
Ovsenik, Rok, 1969-
Turizem postaja prva industrija sveta. Kvalitetna ponudba, velika konkurenca, pojavljanje novih destinacij in hitrost transporta povečujejo povpraševanje med koristniki turističnih storitev. Le-ti pa ...so vedno bolj zahtevni; receptivne agencije se pospešeno razvijajo in pridobivajo pomembno vlogo pri razvoju turizma na destinaciji - pojavljajo se kot osnovni generator razvoja turizma na destinaciji.
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