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Uporaba kvantitativnih metod pri napovedovanju prodaje v lesnem podjetju : diplomsko delo - visokošolski strokovni študij = Using quantitative methods for sale forecasting in wood company : graduation thesis - higher professional studies
Mole, Samo
Podjetja so ves čas v negotovosti, če nimajo izdelanih vsaj okvirnih napovedi poslovanja v prihodnosti. Napovedovanje se lahko naredi na podlagi izkušenj, preteklih numeričnih podatkov ali s ...kombinacijo obeh. Opisali bomo nekatere kvantitativne metode, in jih uporabili v izračunih napovedi prodaje. Podatke za izvedbo napovedi smo dobili v podjetju Vogart d.o.o., ki se ukvarja s prodajo parketa. Podatki prikazujejo skupno prodajo parketa po mesecih od leta 2000 do 2009. S pomočjo izračunov napovedi prodaje smo med seboj primerjali kvantitativne metode, uporabljene v izračunih. Na osnovi najmanjšega odstopanja od realiziranih podatkov smo izbrali najustreznejšo. Najboljše rezultate smo dobili s pomočjo Holt-Wintersovega multiplikativnega modela eksponentnega glajenja višjih redov. Izbrano metodo bomo uporabljali pri nadaljnjem napovedovanju prodaje parketa v podjetju Vogart d.o.o.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [S. Mole], 2011
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