Knjižne kazalke kot oglasi : diplomsko delo; Bookmarks as advertisments : graduation thesis

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Knjižne kazalke kot oglasi : diplomsko delo = Bookmarks as advertisments : graduation thesis

Krajnc, Barbara, 1969-

Diplomsko delo obravnava knjižne kazalke kot sredstvo oglaševanja. Najprej so na kratko predstavljene zgodovina knjižnih kazalk in druge terminološke vzporednice. Na podlagi tipologije oglasov glede ... na namen oziroma sporočanjsko vlogo so knjižne kazalke razvrščene med primere pridobitnih in nepridobitnih oglasov. Ker so bili med opaznimi prvinami oglasov na knjižnih kazalkah tudi slogani, so podani tipologija dvodelnih trohejskih in jambskih sloganov ter enodelni trdilni, velelni, osamosvojitveni odvisniki, poimenovalni in aforistični slogani s primeri. Podrobna analiza besedil na zajetih knjižnih kazalkah nedvomno potrjuje tezo, da so tudi knjižne kazalke oglasi.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Maribor : [B. Krajnc], 2013

Language - slovenian

COBISS.SI-ID - 19845896

Link(s):
Digital Library of the University of Maribor – DLUM

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Author
Krajnc, Barbara, 1969-

Availability in libraries

Library/institution	City	Acronym	For loan	Other holdings
Miklošič Library FPNM, Maribor	Maribor	PEFMB	reading room 1 cop.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Krajnc, Barbara, 1969-
Stramljič Breznik, Irena	00299

Source: Personal bibliographies and: SICRIS

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