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Electronic marketing : theory and practice for the twenty-first centuryO'Connor, John, 1960- ; Galvin, Eamonn ; Evans, Martin J., 1950-Type of material - bookPublication and manufacture - Harlow (England) : Prentice Hall/Financial Times, 2004Language - englishISBN - 0-273-68476-0COBISS.SI-ID - 20005862
Author
O'Connor, John, 1960- |
Galvin, Eamonn |
Evans, Martin J., 1950-
Topics
Internet marketing |
trženje |
elektronsko trženje |
informacijska tehnologija |
odnosi s strankami |
potrošnik |
zadovoljstvo |
lojalnost |
proizvodi |
oblikovanje cene |
marketing |
electronic marketing |
information technology |
customer relationship |
consumer |
satisfaction |
loyalty |
products |
pricing |
pricing
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Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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O'Connor, John, 1960- | ![]() |
Galvin, Eamonn | ![]() |
Evans, Martin J., 1950- | ![]() |
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