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Fenomen knjižne uspešnice v Sloveniji : diplomsko delo
Terseglav, Saša
Namen diplomskega dela je prikazati, kaj pomeni knjižna uspešnica, kakšne so lastnosti tega knjigotrškega fenomena in katere pogoje mora izpolnjevati, da ga lahko uvrstimo med uspešnice. Prikazani so ...nastanek in delovanje, značilnosti ter pomen ameriških list uspešnic. Na kratko je ponazorjena struktura slovenskega knjižnega založništva ter kriza, v kateri se je to znašlo v zadnjih letih. Predstavljene so tudi bralne in nakupovalne navade Slovencev ter s tem v zvezi knjige, ki so uspele pri nas. Sledi podrobnejša analiza največje slovenske uspešnice, Premikov, avtorja Janeza Janše. V empiričnem delu se izkaže, da v Sloveniji leposlovne knjižne uspešnice v primerjavi z drugimi evropskimi državami (Finska, Češka) ne dosegajo tako velikih naklad. V zaključku so podani vzroki in morebitne rešitve.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [S. Zdolšek], 2002
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