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Vpliv umetne inteligence na organizacijo procesov v marketingu [Elektronski vir] : diplomsko deloVidaković, MiroslavMarketing se nanaša na dejavnosti, ki jih podjetje izvaja za pospeševanje prepoznavnosti in posledične prodaje svojih izdelkov ali storitev. Podjetjem ter znamkam omogoča krepitev prepoznavnosti. ... Strokovnjaki, ki delujejo v marketingu, želijo s trženjskimi procesi pritegniti pozornost ključnih ciljnih skupin. Z nenehnim tehnološkim napredkom se ponuja zmeraj več priložnosti za ciljno pridobivanje pozornosti ključnih ciljnih skupin. Eno izmed področij, ki nudi bližnjice ali poenostavitve, je umetna inteligenca. Raziskovalni problem in namen te naloge je preučiti vpliv, ki ga ima umetna inteligenca na marketinške procese danes, in izvedeti, kaj si po mnenju strokovnjakov lahko obetamo na tem področju v prihodnosti. Nekateri programi umetne inteligence so že dosegli raven zmogljivosti človeških strokovnjakov pri izvajanju specifičnih nalog, kar vsekakor olajša procese dela tudi v marketingu. Kljub nenehnemu napredku pa še zmeraj ni programov, ki bi se lahko kosali s popolno človeško prilagodljivostjo na širših področjih ali pri nalogah, ki zahtevajo veliko vsakodnevnega znanja in večletne izkušnje.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Vidaković], 2024Language - slovenianCOBISS.SI-ID - 202685187
Author
Vidaković, Miroslav
Other authors
Kropivnik, Samo
Topics
Trženje |
Umetna inteligenca |
Organizacija |
Univerzitetna in visokošolska dela |
marketing |
umetna inteligenca |
marketinški procesi |
organizacija |
marketing |
artificial intelligence |
marketing processes |
organization
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vidaković, Miroslav | ![]() |
Kropivnik, Samo | 11482 |
Source: Personal bibliographies
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