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  • Product portfolio management strategic targets and KPIS over life-cycle [Elektronski vir] : a case study in telecommunications business
    Mustonen, Erno ...
    Product portfolio management (ppm) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business ... strategy is, however, seen challenging.Hence, an approach for ppm target setting over life-cycle is needed. A single-case study was conducted to examine the relationship between product portfolio management and business strategy to propose a practical approach for defining product portfolio management strategic targets and key performance indicators over life-cycle. The main results include proposing ppm target setting to cover horizontally all product lifecycle phases and vertically the product structure, including both commercial and technical aspects. ppm strategic targets and key performance indicators over life-cycle through four success factors are proposed. In addition, a new tool for product portfolio analysis is introduced. The study contributes to the previous studies on aligning product portfolio management with business strategy by providing a practical example.
    Source: Managing global transitions [Elektronski vir] : international research journal. - ISSN 1854-6935 (Vol. 18, no. 1, 2020, str.[5]-23)
    Type of material - e-article ; adult, serious
    Publish date - 2020
    Language - english
    COBISS.SI-ID - 203051523

    Link(s):

    https://www.hippocampus.si/ISSN/1854-6935/18.5-23.pdf
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