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Product portfolio management strategic targets and KPIS over life-cycle [Elektronski vir] : a case study in telecommunications businessMustonen, Erno ...Product portfolio management (ppm) should define, which products to develop, sell, deliver, maintain, and remove based on company’s strategic targets. Aligning the product portfolio with business ... strategy is, however, seen challenging.Hence, an approach for ppm target setting over life-cycle is needed. A single-case study was conducted to examine the relationship between product portfolio management and business strategy to propose a practical approach for defining product portfolio management strategic targets and key performance indicators over life-cycle. The main results include proposing ppm target setting to cover horizontally all product lifecycle phases and vertically the product structure, including both commercial and technical aspects. ppm strategic targets and key performance indicators over life-cycle through four success factors are proposed. In addition, a new tool for product portfolio analysis is introduced. The study contributes to the previous studies on aligning product portfolio management with business strategy by providing a practical example.Source: Managing global transitions [Elektronski vir] : international research journal. - ISSN 1854-6935 (Vol. 18, no. 1, 2020, str.[5]-23)Type of material - e-article ; adult, seriousPublish date - 2020Language - englishCOBISS.SI-ID - 203051523
Author
Mustonen, Erno |
Härkönen, Janne |
Seppänen, Jonne |
Haapasalo, Harri |
Tolonen, Arto
Topics
management |
strateško upravljanje |
upravljanje življenjskega cikla izdelka |
management |
product portfolio management |
performance management |
strategic management |
product life-cycle management
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Mustonen, Erno | ![]() |
Härkönen, Janne | 59076 |
Seppänen, Jonne | ![]() |
Haapasalo, Harri | ![]() |
Tolonen, Arto | ![]() |
Source: Personal bibliographies
and: SICRIS
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