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Kreativno oglaševanje Zvezdnega kampa v zavetju Stola : diplomsko delo
Trnjanin, Dženana
V diplomskem delu je predstavljen pomen in vloga oglaševanja turističnega produkta na družabnih omrežjih. Glavni cilj diplomskega dela je predstaviti idejo Zvezdnega kampa v zavetju Stola ter ...pripraviti načrt oglaševanja, s katerim bo produkt postal prepoznaven tako v Sloveniji kot tudi v tujini. Na podlagi prepoznavnosti bo Zvezdni kamp v zavetju Stola pridobival nove obiskovalce, pri že obstoječih pa bomo prek družbenih omrežij vzdrževali zanimanje, obveščali o novostih ter ohranjali stike in dostopnost za vse informacije. Z izdelavo diplomskega dela želim poudariti, kako pomembno je vlaganje truda v trženje turistične dejavnosti in opozoriti, da produkt kot sam ni dovolj za uspešno poslovanje, saj kljub ponudbi destinacije obisk gostov sčasoma začne upadati ali pa stagnira. S pravilno rabo tržnega komuniciranja pa lahko dosežemo porast obiskovalcev in vzbudimo ponovno zanimanje pri že obstoječih obiskovalcih.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [D. Trnjanin], 2020
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