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Kreativno oglaševanje Zvezdnega kampa v zavetju Stola : diplomsko deloTrnjanin, DženanaV diplomskem delu je predstavljen pomen in vloga oglaševanja turističnega produkta na družabnih omrežjih. Glavni cilj diplomskega dela je predstaviti idejo Zvezdnega kampa v zavetju Stola ter ... pripraviti načrt oglaševanja, s katerim bo produkt postal prepoznaven tako v Sloveniji kot tudi v tujini. Na podlagi prepoznavnosti bo Zvezdni kamp v zavetju Stola pridobival nove obiskovalce, pri že obstoječih pa bomo prek družbenih omrežij vzdrževali zanimanje, obveščali o novostih ter ohranjali stike in dostopnost za vse informacije. Z izdelavo diplomskega dela želim poudariti, kako pomembno je vlaganje truda v trženje turistične dejavnosti in opozoriti, da produkt kot sam ni dovolj za uspešno poslovanje, saj kljub ponudbi destinacije obisk gostov sčasoma začne upadati ali pa stagnira. S pravilno rabo tržnega komuniciranja pa lahko dosežemo porast obiskovalcev in vzbudimo ponovno zanimanje pri že obstoječih obiskovalcih.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Bled : [D. Trnjanin], 2020Language - slovenianCOBISS.SI-ID - 20315139
Author
Trnjanin, Dženana
Other authors
Dolinar, Katarina Vita |
Koman, Matjaž
Topics
trženje |
oglaševanje |
družbena omrežja |
turistični kampi |
Zvezdni kamp v zavetju Stola
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Trnjanin, Dženana | ![]() |
Dolinar, Katarina Vita | ![]() |
Koman, Matjaž | 18441 |
Source: Personal bibliographies
and: SICRIS
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