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The role of social marketing in a communicative partner relationship = Uloga socijalnog marketinga u komunikativnim partnerskim odnosima
Demšar Pečak, Nataša ; Ovsenik, Marija
This article presents a study whose purpose is to de-termine whether social marketing is the right interven-tion and motivational approach to resolve problems in a relationship of legal or unmarried ...heterosexual part-ners, who are faced with problems such as mutual conflict, inadequate communication, problems of alien-ation, emotional separation, marriage infidelity, vari-ous dependencies, mental or physical violence and problems in raising children. The research has consid-ered the role of social marketing as a new creative approach to intervening and changing attitudes and developing an individual plan with individuals and couples and their social environment.
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