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Vpliv kulturnega kapitala slovenskih potrošnikov na razumevanje trajnostne mode in njenih oznak [Elektronski vir] : magistrsko deloRoškar, Tina, 1997-V zadnjih letih opažamo vedno močnejši trend trajnosti in s tem porast trajnostnih izdelkov. Ker pa je trajnost tako nov trend, se je na mestu vprašati, kakšno je v resnici razumevanje potrošnikov in ... od česa je le-to odvisno. V svojem magistrskem delu raziskujem vlogo kulturnega kapitala pri razumevanju trajnostne mode ter prepoznavanju certifikatov, ki le-to označujejo. Cilj magistrskega dela je odgovoriti na raziskovalno vprašanje in ugotoviti ali in v kolikšni meri višina kulturnega kapitala vpliva na razumevanje trajnostne mode, natančneje na zaupanje certifikatom trajnostne mode in prepoznavanju teh certifikatov. V teoretičnem delu opredeljujem pojme trajnosti in trajnostnih prizadevanj, trajnostne mode in kulturnega kapitala. V empiričnem delu pa s pomočjo lastne raziskave analiziram demografske podatke, dojemanje trajnostne mode ter zaupanje in razumevanje certifikatov trajnostne mode. Rezultati lastne raziskave pokažejo, da več kot ima potrošnik kulturnega kapitala, bolj verjetno bo prepoznal značilnosti trajnostne mode, ne bo pa nujno tudi bolj zaupal certifikatom, ki trajnostno modo označujejo. Rezultati tudi pokažejo, da kulturni kapital sicer vpliva na prepoznavanje certifikatov trajnostne mode, vendar v premajhni meri, da bi lahko rekli, da je to edini vpliv.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [T. Roškar], 2024Language - slovenianCOBISS.SI-ID - 206813955
Author
Roškar, Tina, 1997-
Other authors
Pušnik, Maruša
Topics
Moda |
Trajnost (ekologija) |
Socialni kapital (sociologija) |
Potrošniki |
Univerzitetna in visokošolska dela |
trajnostna moda |
certifikati trajnostne mode |
kulturni kapital |
sustainable fashion |
sustainable fashion certifications |
cultural capital
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Roškar, Tina, 1997- | ![]() |
Pušnik, Maruša | 22331 |
Source: Personal bibliographies
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