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Quality visualization of the company for a better recognition [Elektronski vir]Senčar, Monika ; Duh, MatjažWe were interested in how to create an effective visualization of a company and how big is the impact of corporate visual identity elements on company recognition. Effectiveness of corporate visual ... identity elements was tested. We were also interested in which are the steps of design process. Existing company was included in our study. Data was collected through a combination of interview, questionnaire and survey. Results of the research show that the company has a well-planned brand name, typography and colours. These are used appropriate according to the purpose. Some of the key elements of symbol design (harmony, naturalness and ratio) are badly designed, which result in negative impact of the symbol, symbol also does not broadcast desired meaning and generally does not contribute to the construction of the desired brand or company image.Source: Društvo i tehnologija 2014. - dr. Juraj Plenković [elektronski vir] = Society and technology 2014 - dr. Juraj Plenković : book of manuscripts (Str. 450-461)Type of material - conference contribution ; adult, seriousPublish date - 2014Language - englishCOBISS.SI-ID - 20713992
Author
Senčar, Monika |
Duh, Matjaž
Topics
celostna grafična podoba |
barva |
simbol |
ime blagovne znamke |
tipografija |
corporate visual identity |
color |
symbol |
brand name |
typography
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Senčar, Monika | |
Duh, Matjaž | 14543 |
Source: Personal bibliographies
and: SICRIS
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