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Kongresni turizem na Bledu : diplomska naloga
Šmid, Veronika
Kongresni turizem je izjemno donosna dejavnost, saj kongresni turist potroši dva- do trikrat več denarja kot navadni turist. Eden izmed pogojev za pridobitev organizacije kongresa je prepoznavnost ...kraja, turistične znamenitosti, sodobne kongresne zmogljivosti, bližina letališča, dobre cestne povezave in kakovostna ponudba kongresno-turističnih storitev. Bled je zaradi svojih naravnih danosti idealen kraj za organizacijo kongresne prireditve, vendar pa mora po ugotovitvah s pomočjo kvalitativne in kvantitativne ter SWOTanalize za nadaljni razvoj kongresnega turizma nujno posodobiti kongresno infrastrukturo. Manjka predvsem sodobni kongresni center z več različnimi dvoranami, restavracijskim delom, garderobo, prostorom za razstavljalce in pisarnami.
Type of material - undergr. thesis
; adult, serious
Publication and manufacture - Portorož : [V. Šmid], 2001
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