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Jezikovnostilistična analiza sloganov v oglaševalskih besedilih ponudnika mobilnih storitev : diplomsko deloLanščak, Nina NušaPonudniki blaga in storitev so dandanes zaradi vse večje konkurenčnosti na trgu pred vedno večjim izzivom. Na kak način pritegniti pozornost potencialnega kupca? Kaj je to, kar se danes "prodaja"? ... Kako sestaviti oglas, ki bo ostal še leta v spominu? Oglasi so s svojo izvirnostjo in prepričljivostjo postali pravi pokazatelj trendov, ki vladajo trgu. Pa ne samo trgu. Oglasi so se v kupce vkoreninili tako globoko, da močno odločajo o njihovih življenjskih odločitvah, smernicah, družbenih normah in celo lastnih vrednotah. Podjetja posegajo po najrazličnejših metodah, kako ustvariti oglas, ki bo edinstven na trgu, zapomnljiv, prepričljiv in se bo hkrati prikradel v srca potencialnih kupcev. Cilj podjetja je ustvariti oglas, ki v kupcu vzbudi potrebo po nakupu. V diplomskem delu smo se osredotočili na načine, s katerimi je ponudnik mobilnih storitev, podjetje Si.mobil, d. d., dosegal izvirnost in zapomnljivost oglasa, in kaj hitro ugotovili, da so se z leti delovanja podjetja spreminjale tako potrebe kupcev kot tudi splošen trend oglaševanja. Oglase smo podrobno analizirali, jih opredelili glede na zgradbo, določili smo reklamne stileme, ki se pojavljajo v geslu oglasa, opredelili tipologijo oglaševalskega besedila in opisali značilnosti reklamnega gesla.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [N. N. Lanščak], 2015Language - slovenianCOBISS.SI-ID - 21533704
Author
Lanščak, Nina Nuša
Other authors
Krajnc Ivič, Mira
Topics
Univerzitetna in visokošolska dela |
diplomska dela |
oglaševanje |
oglaševalsko besedilo |
oglasni stilemi |
besediloslovje |
theses |
advertising |
advertisment text structure |
ad structure |
advertising stilemes |
text linguistics
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Library/institution |
City | Acronym | For loan | Other holdings |
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Miklošič Library FPNM, Maribor | Maribor | PEFMB |
reading room 1 cop.
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lanščak, Nina Nuša | ![]() |
Krajnc Ivič, Mira | 20763 |
Source: Personal bibliographies
and: SICRIS
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