Quantitative marketing and marketing management : marketing models and methods in theory and practice

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Quantitative marketing and marketing management : marketing models and methods in theory and practice

Type of material - proceedings

Publication and manufacture - Wiesbaden : Springer Gabler, cop. 2012

Language - english

ISBN - 978-3-8349-3060-6; 978-3-8349-3722-3

COBISS.SI-ID - 21738982

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Diamantopoulos, Adamantios | Wagner, Udo, 1952-

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Diamantopoulos, Adamantios
Wagner, Udo, 1952-

Source: Personal bibliographies and: SICRIS

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